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Twenty Five Magazine

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Professional
CNY’26 GINLEE Campaign

• SS26 Campaign

Bangkok Entry Campaign
Madras CampaignFor GINLEE Studio’s Spring/Summer ‘26 campaign, I styled a shoot at the Botanic Gardens Cactus Garden that intentionally paired new-season pieces with past collection favourites: a styling strategy designed to re-engage existing customers rather than treat the season as a standalone drop. 

By reintroducing familiar silhouettes alongside new arrivals, the campaign encouraged customers to see their existing wardrobe as part of an ongoing story, not something last season’s pieces had aged out of. I led the creative direction end-to-end: location scouting, shoot planning.



Photography: Ivanho Harlim
HMUA:  Shysiliata
Talent: Zifei
Creative Direction: Debbie Chan
Styling: Debbie Chan