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CNY’26 GINLEE Campaign
SS 26 Campaign
  • Bangkok Entry Campaign
  • Madras Campaign





This photography series using mixed media (film and digital) explores the evolving identity of East London through the lens of internet nostalgia, meme culture, fashion archetypes, and hyper-niche aesthetics. Inspired by “new age hipsters,” the work maps how community, irony, and sustainability shape a generation's style and worldview. It’s part satire, part observation; a visual diary of what it means to live and dress with intention in a post-irony digital landscape.


























Photography: Debbie Chan
Creative Direction: Debbie Chan