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- CNY’26 Campaign
- SS 26 Campaign
Madras Campaign
The campaign emphasized renewal and everyday rituals, presenting CNY in a way that felt intimate, modern, and aligned with GINLEE’s understated brand identity. I oversaw the visual narrative and content planning to ensure cohesion across social platforms.
Read journal entry here: https://www.ginleestudio.com/blogs/journal/cny-2026-edit
Photography: Eugene Lee
HMUA: Hongling Lim
Talent: Miiz
Creative Direction: Debbie Chan
Styling: Debbie Chan